People are more likely to understand an explicit rather than an implicit message, especially in western societies where directness is considered a virtue.Get, real, everyday people to share their experience about the product, the service or the concept promoted; let them add emotion rather than just being coached in front of cameras by professional marketers and public relations experts.The human memory is like a wax block.

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Your message must display six characteristics (i.e., appeal, clarity, directness, stickiness, credibility, and transparency which make it easier for the human memory to encode, store, and retrieve it:.And theyre more likely to remember and recall things they do pay attention to, rather than things they do not.On January 24, Apple Computer will introduce McIntosh.