This strategy would commonly be used with a business unit identified as a dog by the BCG Model.Plans guide and integrate diverse administrative and operating activities.The plan should be clearly stated and easy to understand, because if the plan is too much complicated it will create chaos among the members of the organisation.

What typically happens is that management is faced with a number of these types of products, but with too few resources to develop all of them.It involves logical thinking and rational decision making.

The plan for such products is to invest little money into maintaining them, and to divert the large profits generated into products with more long-term earnings potentials (i.e., question marks and stars).New York: John Wiley Sons Inc., 2000.Long-range planning essentially is the same as strategic planning; both processes evaluate where the organization is and where it hopes to be at some future point.